The Social Club

Elizabeth Arden

The Brief

We partnered with Elizabeth Arden and their media agency, Hanton & Co, to run an influencer marketing campaign accompanying one of their most exciting launches yet - the Flawless Finish Skincaring Foundation, available in 40 shades. Our key objectives were to generate reach and awareness, and communicate key messages through the production of unique and engaging content. 


We harnessed the power of The Social Club database to identify and locate 40 relevant influencers across a broad range of skin shades, ages and lifestyles in just five days – with the aim of showcasing the incredible level of diversity that Elizabeth Arden now offer with this new Flawless Finish collection. 


This campaign was a huge success, with 260 pieces of high-quality content resulting in outstanding reach, impressions and engagements. With a 10.7% engagement rate, we exceeded the industry standard by over 5 times. KPIs were met across the board, and the launch resulted in exceptional sell-through results, recruiting a significant number of completely new customers.