Microsoft Winkleman Designer

The Brief

To push the boat out and show Microsoft in a completely different light. We were charged with increasing brand awareness, accessibility, and humanising Microsoft as a brand.

The Work

Socialites collaborated with Microsoft and Jessica Grubisa, Creative Director at Adrienne Winkelman, on a video content series showcasing the Surface features that would be brought to life in a video showcase.

We played a pivotal role in the strategy and ideation through to content production. Together with Microsoft, we launched a two-wave media campaign across Facebook, and Twitter, targeting creatives and business decision-makers in New Zealand.

The outcome

The metrics of reach, impressions, video views and clicks to the landing page all proved themselves as high achievers. Notably, the engagement rate on the campaign doubled that of the industry standard.