Thompson Spencer Media

Seagrass

The Brief

Seagrass, a global group of unique restaurant brands for discerning foodies, engaged Thompson Spencer Media with a brief to plan, buy and maintain paid activity on Meta for their seven international brands. The roster of brands are in incredible locations for discerning foodies to experience in Australia, the United Kingdom, South Africa and United Arab Emirates.

The Work

Thompson Spencer Media continually audits the accounts and aligns new strategies to each individual brand - adhering to their objectives, brand manifestos and challenges within a competitive market.

We implemented ‘test and learn’ frameworks in day-to-day activity, including regular progress meetings and reporting. This has enabled Thompson Spencer Media to optimise at pace, improving on media metric goals for each brand. 

The OUTCOME

Seagrass has seen improvements above the set ROAS (return on ad spend) targets for all brands - with one restaurant seeing a whopping 73% year-on-year ROAS increase -  as well as service level agreements and communications’ goals being consistently met. It has been a difficult few years for the hospitality industry globally, so Seagrass are extremely pleased to see consistent improvement across their portfolio...and so many diners on their reservation lists!